Using search engine optimization (SEO) is like setting out a virtual "Welcome" mat for Google, Bing and other search engines.

Why be nice to search engines?
Search engines are responsible for a large percentage of your web traffic. Making your content search engine "friendly" will increase the number of donors, volunteers, and clients you're able to connect with.Who is this session for?
This session is for busy nonprofit communicators who don't currently know a lot, if anything, about SEO. You will learn simple tactics to use each time you update your website to maximize the time spent there.

If you want to learn simple strategies to drive more traffic to your website, this session is for you! Crafted specifically for busy nonprofit communicators, attendees will leave this session with the following take-aways:

• An understanding of how search engines work and how they determine where your pages end up in search results.
• The skill to use Google's free Keywords Tool to find the best language to use on your website to connect with more constituents.
• A Keywords Profile Template that will help you document optimal keywords so that you can make use of what you learn during the session.
• A list of essential best practices to enrich your content with the correct keywords.
• An overview on how Google Analytics can be used to track the success of your SEO efforts, and determine new high-value keywords.

Register now, and start getting the most performance out of your website.
Your website is a huge investment of time and money. Make sure you're getting the most out of it. Register today for this informative and interactive session.

Speaker: Cary Lenore Walski, Technology Education and Outreach Coordinator, MAP TechWorks, a program of MAP for Nonprofits

The fee includes refreshments and materials.

Questions: Contact us at cwalski@mapfornonprofits.org.

Venue:
MAP for Nonprofits
2314 University Ave W Suite 28
Venue URL

Creating a Website that Converts Visitors into Sales

Lead by Jerry Bates of Fitting Sites (www.FittingSites.com).

Attractive design may achieve the goal of delivering a strong brand, and search engine optimization (SEO) may drive more traffic, but these alone are not enough to sell the services you offer. In order to be truly successful, a website must be optimized to turn casual visitors into paying customers.

Learn:

• Identifying and your best customer and understanding their pain points

• The importance of selling the benefits, and not the features of your product or service

• Why you need a strong call-to-action, and how to create one that works.

Social Media: The Which and The How

Lead by Lee Lonitz of Design ForSite (www.DesignforSite.com)

Facebook, Twitter, and social media oh my! Do you feel as if you're all over the place on which one to use for your business? Do you use a specific social media tool but don't have a strategy for using it to create new customers?

Learn:

• The differences Facebook, Twitter, Google Plus, Pinterest and YouTube

• Understand the pluses and pitfalls of each tool

• Find out which tools are good matches for your business

• Discover 3 strategies you can use instantly for your own business

• Create a strategy plan of action you can use immediately for results

Bring Customers to Your Website! How to Blog for SEO

Lead by Erika Taylor Montgomery of Three Girls Media & Marketing Inc.(www.ThreeGirlsMedia.com)

Do you wonder why you're blog traffic isn't increasing? Would you like to convert your blog visitors into customers?

Learn:

• What You Need to Know About Key Words

• How Long is Too Long? The Secret to Perfect Blog Length

• What You Should Have at the End of Every Post to Convert Traffic

Venue:
Camera 7 Cinema – Pruneyard Shopping Center
1875 S. Bascom Avenue
Venue URL

The Blue Belt in Internet Recruitment is the second of three levels in our Black Belt in Internet Recruitment qualification. The aim of this module is to enable recruiters to source candidates or leads for any job, anywhere in the world, using only their internet browser.

This is a one day course, held in Copenhagen for the first time. The course is open to agency recruiters and in-house recruiters who want to learn how to tap into a source of 2 billion on-line social profiles.

Upon completion of this one day module attendees will have a solid understanding of boolean operators, modifiers and commands and will be able to find 100% of LinkedIn profiles using only a free account, find candidates on Twitter, Blogs, Google Plus, Video Sites, Blogs, Staff Directories and much more. Most importantly attendees will be able to provide their expert recruitment knowledge in building search strings and following "rabbit holes" to produce candidates that other recruiters will not find.

This module is suitable for recruiters, human resource professionals and recruitment marketers who have at least a moderate understanding of social and professional networks and whom are comfortable searching the internet.

To date, over 900 recruiters have completed our Blue Belt in Internet Recruitment.All delegates are provided with:

• Full, color course notes with detailed examples, tips and definitions,
• A quick-guide mouse mat with all the essential search string components and key templates,
• Unlimited access to our extensive library of training videos, webinars and "how to" articles,
• Unlimited email support from our Sourcing Team to help you perfect your search strings and boolean techniques.

Course Overview:

• LinkedIn: For those of you with just a Free Account, we'll show you how to turn every Private Profile and Hidden Surname into a full Profile that you can reach out to without using any InMails. For those of you with a LinkedIn Corporate Account we will show you how to find all of the candidates and data that are currently impossible to find on LinkedIn, even with a Corporate Account.
• Boolean Modifers, Operators and Field Commands; What are they and how do you use these special search operators effectively in your web and database searches
• Finding Email Addresses & Contacting Prospects: Got a name and an employer? What do you do next? You won't need InMails or phone numbers when we show you how to find email addresses for nearly any prospect in the world.
• Synonyms & Reductions: When is a Java Developer not a Java Developer? When he is a Software Engineer working in the Consumer Goods industry! We stretch your sectoral knowledge to make sure that you are truly finding all of the possible candidates out there.
• Filtering Vs Recruiting: Why recruitment advertising is not enough
• The Sourcer's Toolkit: Using Notepad, Browsers, Tool Bars & Plug-Ins to increase your search productivity
• Search Engines & Recruitment SEO: Making sure that Active Jobseekers see your job ads and can find you
• Information Sources/ Research: Do you know your 10Q from your J2EE? We can't be expected to know everything about every qualification, skill, language and region in the world but we should certainly be able to find out. We show you how to effectively research your vacancies, skills, sectors and locations online.
• Using Operators & Modifiers in LinkedIn: Do you know all of the special operators that LinkedIn supports? We'll tell you exactly what they are and how best to use them in ourLinkedIn Advanced Search Best Practice guide
• Finding CVs: Sometimes we aren't looking for scraps of data, there are full resumés and CV's out there on the web but how do you find them quickly and filter out all the junk?
• Data Pattern Recognition: You can find prospects on Twitter, Blogs, Xing, Viadeo, YouTube, Amazon, Corporate Web-Sites, Conference Sites and many more hidden places by identifying patterns and using your search skills to develop your own boolean strings to access passive candidates that no other recruiter will find!
• Multilingual Search: Do you know your ?yciorys from your Lebenslauf? International candidates with multiple languages are hot but are you applying the correct techniques to find them? We will show you how to get around LinkedIn's flaws when searching for language candidates and suggest tons of other places to find such hot prospects. Most importantly we will also show you how to modify your searches to make sure you find all the international candidates that are out there.
• Don't want to spend your whole day searching the web for candidates? We will show you three different techniques for automating your searches so the great candidates come to you first!

Venue:
PeopleNet A/S
Kejsergade 2, 3. sal
Venue URL

First step in Google+ SEO is the edit button on the upper right corner of your Google Profile

Add David Bruce Jr on Google+ to get tips and tricks on Google+ SEO for your company

Date Taken: 2011-09-07 01:46:13
Owner: Frederick Md Publicity

Date Taken: 2009-07-01 18:45:14
Owner: Emily Lewis

If you're not on the first page of search results for your services keywords, your potential customers and audiences simply won't find you. This refresher on how search engines (including Google) work, website management, keywords and getting your content found is your low-cost way to save thousands in optimisation fees.

Ideal for you if: You want to make your website work harder and be found online.

Level: Develop specialist skills

Past delegate's best bit: "Content that can be confusing was explained in a clean and understandable manner." Lloyds TSB Foundation

Back at work, you'll:

• Understand how search engines, keywords and competitions work
• Make practical and cost-free changes to your site to boost your ranking
• Understand how to use paid services too

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5653

Venue:
Media Trust
Centre House
Venue URL

Screen shot of Adword by google. Captured it for use on a hubpage ( cjandrews.hubpages.com/hub/Advice-from-Hubbers-Good-or-Bad ).

Date Taken: 2012-02-09 22:30:06
Owner: oh.tinkerer

Once upon a time we lived in small villages where everyone knew each other, if the butcher made some great sausages the word would quickly spread, if the baker's flour wouldn't rise or the candle stick maker was always out of stock the whole village quickly knew! If you were in business in those days, honesty, integrity and doing a great job where your best marketing tools – the grape vine would do the rest… Thanks to 3 wise men; Mark Zuckerburg, Larry Page, Sergey Brin plus a few others, that grape vine is back!

In 2012 it's no longer enough to tell your customers about your brand, why they should buy from you, and what makes you different… Even competing on price won't help if you're selling cheap rubbish or ruining the environment with your production process! Today, more than ever, the grape vine is alive and buzzing – but this time it's a Global Village and there are more grapevines, they reach into every corner of the world – geographically and demographically.

The grapevine of today – social media – could be your undoing or the best thing that's ever happened to your business!!!! While sales reps are trying to sell you overpriced directory listings and pretty looking websites your customers are talking with your prospects whether you like it or not!

Ordinary New Zealanders are writing online Google reviews like the one below and most business owners have no idea how those reviews could be hurting them, how to monitor them, and better yet – how to turn reviews into one of the most powerful marketing tools ever!

Great looking and popular websites are ending up with listings on Google like the ones below because most web developers have no idea how to manage what Google returns in a search query!

Facebook, Twitter, Linked In, and Google +1 are incredibly powerful and fast growing global grapevines that could be a rich source of business or a waste of time and resources depending on your business, your target market and the strategies you put in place… Check out this video to see the speed of growth and impact of Social Media marketing…

Is social media a fad? How does social media effect your business? How fast is social media growing? Who's using social media? What are people saying about you…? Should you be engaged in social media marketing? "Upfront, clear and useful – worth the time and money to get on the right track!" - Mike James. Ideal HealthHere's how you can learn Social Media Marketing and Google Marketing strategies for your business

To keep you "up with the play" and ensure your business benefits from the Social Media Revolution and the Google Revolution, Online Marketing has put together a series of 3 hour Social Media and Google Marketing courses…In this hands-on workshop you will discover this priceless marketing information:

• How to dominate your niche(s) in a Google search…
• How to get to the top of a Google search without using paid advertising – even in a competitive industry!
• Why reviews are incredibly important, how to manage them, and get plenty of great ones!
• Why you need videos on youtube, how to create and optimise them – in fact we'll make one live in the workshop!
• Why you really need to be blogging and how to set up a blog for free!
• How to best use Facebook, Twitter, Linked In, and Google + 1 as social media marketing platforms for your business

"Enlightening, gave me much greater understanding, unbiased!" - Barry Keach, Carpet CourtPlus: Bonus E Books and Workbook to help you implement the social media marketing and Google marketing you learn…

• How to use Google Plus for business
• E-Book – How to master Facebook marketing in 10 days
• A workbook rich in examples of what to do and what not to do to succeed online in the Global Village!

"Improved my awareness of the issues and options, provided a very good foundation" – Mark Sewell, Finzsoft Don't make these most common marketing mistakes (Too many people do)

Mistake 1: Thinking that your web developer has this "all taken care of." This industry is full of experts – challenge is it's fast moving and broad. Most web developers are fantastic at building websites that look great, a few know how to get your website on the first page of Google… but there is much, much more. Don't make the mistake of thinking it's all looked after already – invest 3 hours in your own education so you have the big picture and know what to ask for.

Mistake 2: Thinking that because you are spending money on Yellow, Finda or Gopher that you have your lead generation sorted. Most people look on Google! "Secondary" directories are SECONDARY – meaning you often pay money to be in a secondary list full of your competitors!

Mistake 3: Thinking that because you are paying for Google Adwords you are now on the first page of Google and all is good. OK you probably are on the first page – but you've picked the most expensive and inefficient way to get there and probably without any smarts behind your campaign! Even 'Certified' companies selling Adwords can cost you an arm and a leg for very poor results!

Mistake 4: Investing in Search Engine Optimisation (SEO) or Social Media Marketing without establishing first if it is worth it!

Mistake 5: Thinking that internet marketing is a website and a newsletter, or that internet marketing is expensive!

Mistake 6: Not doing keyword research, or chasing keyword volume rather than niches. You'll learn more about this in the workshop.

Mistake 7: Not aligning a strategic and tactical online marketing plan with your business objectives. The days of building a pretty website and just waiting for people to come are over. Yellow pages advertising is becoming less and less effective. Most people now just "Google it." Secondly they listen more to what their friends and other people are saying about you than what you're saying! Your business lives or dies based on being on the first page of Google, and what people are saying about you! There are "guru's" out there that would lead you to believe that getting on the first page of Google is difficult or very expensive. Nothing could be further from the truth!"Get ready for information overload… very good stuff, useful and up to date! " – Liz Berryman, Selah ConstructionYour Online Marketing Presenters:Warwick Beauchamp Veteran ActionCOACH and founder of "Online Marketing"

Warwick has been a business coach since 2000. Over the years he has noticed off web marketing get less effective and online marketing get more complicated. Business owners get people phoning them all the time wanting to sell directory listings, websites, Adwords campaigns and more. How can a business owner run their business and keep up with the fast pace changes that are happening online, and who do they believe about where to put their money? Online Marketing was born out of the challenge most of Warwick's clients faced – how do they get their online marketing working, and where is the best place to invest their money without getting ripped off by well intentioned sales people that just want to sell their particular product or service. Warwick's background in Business Coaching and Business ownership, gives him a practical results focused perspective. His ability to translate the online marketing world into simple, practical concepts and language that you can understand and apply in your business – means you'll get tremendous take home value from this social media marketing and Google Marketing Workshop. Pauline Stockhausen

Pauline Stockhausen teaches small businesses how to break away from Tradition Media's and Jump into the realm of Social Media. She has been coaching businesses in marketing, business strategy and online media for the 5 years. During this workshop she is guide you through the different Social Media mediums and help you understand which medium is best for your Business!

Venue:
Waipuna Hotel Conference Centre
58 Waipuna Road
Venue URL

Description:

(Pre-Registration Is Required). Full Location: County Administrative Offices, Learning Center Room 460, One Bergen County Plaza, Hackensack, NJ. Fee: if paid in advance or at the door

Would you like your Website to appear on the first page of every major search engine?

If you are not effectively growing your business through your Website, or your Website is not meeting your expectations, this workshop is for you! In just a few hours, Website design and search engine optimization (SEO) expert Marc D. Ensign will show you a new, easy-to-learn 10-step technique for radically increasing your online visibility by attracting the right visitors to your Website and turning
them into customers.

Through Marc's easy-to-follow, step-by-step strategy, you will learn:

• How simple it is to get to the first page of every major search engine
• How to reach thousands of people in 1,000 words or less
• How your ideal client searches and what he/she is searching for
• Ways to increase qualified traffic
• Where to find the best key words

And MUCH more!

About the Presenter:

Marc Ensign, a professional Web designer and interactive marketing strategist, is the founder of Sound-n-Vision, a Ramsey-based leader in Web design, search engine optimization, email marketing, Web hosting and online branding.

Sponsored By: SCORE Chapter 78, Counseling to America’s Small Business

Venue:
County Administrative Offices

Venue URL

Date Taken: 2009-07-01 18:37:32
Owner: Emily Lewis

Date Taken: 2009-07-01 18:46:09
Owner: Emily Lewis

If using photo, please credit: Photo courtesy Grant Wickes.

In picture:Tyler Parafinik, Scott Vonn, Matt

Date Taken: 2011-10-19 21:03:43
Owner: Grant Wickes

Increasing Your Website Traffic & Online Customer Interactions
Having a website is just step one. Ensuring people are easily finding it – and using it – that’s your real goal! Learn how to incorporate the elements of SEO (Search Engine Optimization) into your website to increase your online traffic. Understand how incorporating additional tools such as online directories, affiliation links, and social media sites can also increase your visibility. And finally tie all your options together by reviewing examples of today’s best practices at work!
Tuesday, May 22, 2012

Promoting Your Business Effectively Through Online Advertising
Understanding and effectively implementing online advertising can make all the difference in reaching your desired results, but business owners today are bombarded with numerous ways to market online and choosing which ones are best can be difficult. Discover the advantages and disadvantages of the leading online marketing options available, as well as how to evaluate each for your desired outcomes. Learn how easy you can incorporate Google AdWords and track your results.
Tuesday, June 5, 2012

8:30 am – 12:00 pm

9/person each class; 9/person for series

For more information go to:

http://www.cvent.com/d/vcqlk5

Venue:
Sinclair Community College Art Gallery
444 W. Third Street
Venue URL