Digital Marketing with Google; Search Engine Optimisation (SEO) for Small Business (held at the British Library)
Posted on | January 28, 2012 | No Comments
Digital Marketing – Search Engine Optimisation (SEO) for SME
Wondering how to improve your website so search engines -like Google- would rank it better/higher? The answer is 'Search Engine Optimisation' and our seminar is the perfect DIY for SEO.
Learn how as a result of a bet between our CEO and CTO, Lucidica got from page 72 to page 1 of Google search in less than 3 months for our primary search phrase, "IT support London".
We'll pass on all the lessons we learnt in this bet and how we dramatically climbed the Google search rankings while doing this ourselves!
There are many simple things any business can implement to get to – or at least much closer to – the Holy Grail of search: page 1.
Testimonial
"Lucidica's SEO seminar was quite possibly the most important thing we have done all year. There is a lot to know about SEO, and much of it is incredibly important. Thomas Jeffs was informative, entertaining, and a great help. With the information I acquired from the seminar we have managed to bring our website back onto page one of Google and are now getting lots of new business. Thanks guys, best money we've spent all year."
Henry, JogPost
About the presenter: Thomas Jeffs
Chief Technology Officer & Co-founder of Lucidica
With more than 10 years' experience in supporting and consulting to small business in the UK, Tom is one of London's most sought after small business I.T. specialists.
In 1999 Tom founded Lucidica, a Microsoft Gold Partner providing outsourced I.T. support, consulting and training to small businesses with 1-50 staff.
He is a Microsoft Certified Systems Engineer (MCSE), has a Bachelor in War Studies from King's College London and a Masters in Public Policy from University College London.
His I.T. knowledge extends from Microsoft Server set up and configuration, website hosting & ecommerce, the best (and worst) backup and virus software, website and search engine optimisation – to technology products and hardware, and Apple products (in particular, the Apple Mac range).
Tom's ability to talk clients through complex and detailed technology problems and solutions means people understand their options and technology better and faster. He has personally trained many engineers and supported them through to becoming a Microsoft Certified Systems Engineer.
Venue:
British Library
96 Euston Road
Venue URL
Tags: british > business > digital > engine > google > held > higher > improve > learn > library > lucidica > marketing > months > optimisation > page > perfect > phrase > primary > rank > result > search > seminar > small > smewondering > website
Donuts and Search Marketing Basics
Posted on | January 27, 2012 | No Comments
Free introduction to internet marketing for Local Businesses & Organizations
Overwhelmed by the vast world of Internet marketing? Don't have a big marketing department or budget?
The Whole Brain Group can help with its Donuts and Search Marketing Basics seminar! This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, and social media. You will have the chance to pose questions and we'll talk at whatever level is comfortable for the people that show up. At our Donuts and Search Engine Marketing seminar, you'll learn such things as:
- What is search marketing and how can it help me
- Is "natural"/"organic" search really free?
- What is the relative time for a return on investment in SEO, PPC and Social Media?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
Donuts, coffee, and search marketing experts provided. Sessions are 9:00 am – 10:30am.
The session is free but registration is required as space is limited.
This workshop used to be hosted by our partner Pure Visibility, but has been moved to our offices as of January 2011.
Venue:
109 E. Ann Street
Venue URL
Tags: basics > brain > budget > businesses > charge > department > donuts > engine > free > give > group > internet > introduction > local > marketing > optimization > organizationsoverwhelmed > overview > paid > search > seminar > session > vast > whole > world
Advanced WordPress Developer Course (2-Days)
Posted on | January 26, 2012 | No Comments
Who is this course for?
- You have already taken the Beginner WordPress Developer Course or are experienced with the concepts presented at that course.
- You wish to customize or build your own Theme.
- You want to expand your knowledge to include more advanced WordPress skills.
- You do not need to be an experienced programmer, but you should have taken the Beginner WordPress Developer Course and have progressed in your WordPress Developer knowledge since then.
Course Prospectus:
- Day 1: Installing LAMP or MAMP, Build your own theme. You will install a LAMP or MAMP on your laptop so that you can work locally. You will load the World-Famous Thesis Theme and learn how to customize your own theme using the Thesis Hooks. Learn SEO optimization for your theme and site.
- Day 2: Plug-ins.WordPress Loop, Advanced techniques. Discover which plugins should be part of your Developer Toolbox. Learn & understand the WordPress Loop. Advanced Thesis techniques, tools and code.
What do I need?
- An Intel Macintosh laptop computer with Snow Leopard installed or a PC with Windows XP or higher installed or Linux Installed (Linux users will need to install there own LAMP prior to coming).
- Basically any laptop with a web browser!
Registration includes:
- Beverages and snacks, in the AM and PM
- A binder with all the printed material
- All the example source code to refer back to later
- eBook
- Internet connectivity and power during the course
Venue:
5330 Canotek Rd
Venue URL
Tags: advanced > beginner > build > concepts > course > courseyou > customize > days > developer > expand > experienced > installing > knowledge > lamp > mamp > need > presented > programmer > progressed > prospectusday > skillsyou > themeyou > thencourse > wish > wordpress
Search Marketing Expo Toronto
Posted on | January 25, 2012 | No Comments
Powered by biztradeshows.com
Search Marketing Expo Toronto
Date: 25-APR-12 to 26-APR-12
Search Engine Marketing (SMX) Toronto is a leading trade show and exposition dealing with everything related to marketing via search engine including search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search, landing page conversions and so on. An all-in-one solutions provider in this industry sector, SMX is one of the best places for business in this sector.
Venue: Sheraton Centre Toronto Hotel, Toronto, Ontario, Canada
Venue:
Sheraton Centre Toronto
123 Queen Street
Venue URL
Tags: advertising > biztradeshowscom > conversions > date > dealing > engine > everything > expo > exposition > landing > leading > local > marketing > media > mobile > optimization > page > paid > powered > related > search > show > social > toronto > trade
Search Marketing
Posted on | January 24, 2012 | No Comments
Search Marketing
Presenter: Jeremy Shaffer,Digital Marketing Team Leader, B?M
Search Marketing, including both organic SEO and PPC, can deliver huge results for your business. It IS possible to get your site to the top of Google and Bing and we'll show you how in this fast paced workshop. Join us to explore the following:
What's the difference between SEO and PPC
Why your business should use PPC or SEO
What are the key elements to getting your site ranked organically in the search engines
Top considerations for an effective PPC campaign
Which paid engines should you target
How to ensure you are targeting the right key phrases for ranking
How to determine your PPC ad spend budget
How to measure your search marketing results
Seating is limited for this very popular workshop, therefore, early registration is recommended. The fee for this workshop is . Seminar materials and continenetal breakfast are included.
We look forward to seeing you at the
B?M Education Center
Friday, March 16, 2012 from 8:30AM to 12:00PM
Venue:
BEM Education Center, suite G
416 Gallimore Dairy Road
Venue URL
I actually thought it was permanent (of course, there is no such thing) and had brief geek elation, quickly followed by a page two let down the next morning.
My moment… bah!
Date Taken: 2007-09-12 23:46:44
Owner: shawnblog
Tags: b?m > bing > business > deliver > difference > explore > fast > followingwhat > google > huge > jeremy > join > leader > marketing > organic > paced > possible > presenter > results > search > shafferdigital > show > site > team > workshop
{eventful-title}
Posted on | January 23, 2012 | No Comments
Date Taken: 2008-09-27 15:38:02
Owner: karmadude